Influencers Are The New (fill in the blank)

Written by Juliana Spaven, Director of Strategy, Oyl + Water It’s been said, influencers are the new brands. With their power to highlight products and command thousands of followers to like, click and purchase products, they’ve obviated traditional editors and curators. We’re told they’re also our new media, entertaining while showcasing editorial and brand curation skills. And now, influencers are...