Our clients are the standard-bearers
risk-takers, game-changers and visionaries
in the beauty and lifestyle industries.
Oyl + Water’s mindful marketing approach keeps Beauty Heroes walking our talk and connecting with our customers in ways that are in alignment with our values. The Oyl + Water team is constantly focused on maintaining our own unique voice and identity through strategy, design and content that’s focused on our ‘why’, all the while making sure that we never blend in.
International Orange hired Oyl + Water to help launch our second day spa and retail location in Marin, CA. They managed the expansion and evolution of our website and digital marketing programs, driving more dynamic content and relevant sales/marketing campaigns to reach our growing list of clients in San Francisco and the North Bay. They were also involved in product development, public relations, event planning and general business development projects. Rachel is one of the easiest and most passionate people to work with that I know. She is incredibly articulate, professional, flexible, creative and willing to help in whatever way she can. It was a pleasure to work with Rachel and to witness her grow Oyl + Water.
Rachel Roberts has a keen marketing sense, a drive to build revenue, and a solid work ethic. She helped tremendously by analyzing technical programs, upgrading style and design, managing developers as well as creative consultants.
Oyl + Water really brought our ideas to life, crafting the positioning and messaging, the marketing strategy, the sales support presentation materials and identifying new channels of distribution for this program. She also recognized untapped opportunities and led our team in the creation of new products to support and expand the original focus of just hotel and spa to include similar audiences of botanical gardens, mindfulness, and more.
Her content marketing strategy and Big Picture thinking cemented my business partner Louie as a Thought Leader among his peers in the spa and wellness community. Her knowledge and passion for spa, health and wellness helped shape many new opportunities.
Oyl + Water's expertise is embracing brands they wholeheartedly believe in, working with individuals and teams, and growing cleaner, clearer vision so great things can happen with ease and fun - while marketing the brand and its purpose in a powerful, effective way. Rachel's resume is ridiculous - packed with her work with incredible wellness brands all over the globe. Her love for Jacksonville, Big Fish and elevating strong business is the perfect fit for where we are and will support us in moving to our next level.
Hiring Oyl + Water has, without a doubt, been the best investment I have made into my business. It is not easy to find someone with the standard of professionalism, creativity, style and knowledge of the industry that Rachel and her team possess. My expectations were exceeded in every way.
It can be a challenge to capture the vision and mission with style and finesse. VLW found that they needed an artist’s assistance which is why we went with Oyl + Water. They took the time to help explore what we wanted to say, what we wanted in our new logo, as well as showing a way to ‘say it all’ without losing a spectacular style and getting too cluttered.