Building Better
Beauty Brands
Oyl + Water provides brand development and marketing services for clean, ethical and socially responsible wellness, lifestyle and beauty brands.
Our process begins with your WHY. Together, we crystalize who you are, what you stand for, who you’re speaking to and what you’re saying. We identify your greatest opportunity for differentiation and market penetration. We position your brand for disruption, then we help you grow.
We don’t just build beauty brands. We build brands that make the world more beautiful.
Never Blend In
From new brand development through launch and beyond, Oyl + Water crafts strategies, develops MARCOM plans and creates content to ensure your brand never blends in.
Oyl + Water’s mindful marketing approach keeps Beauty Heroes walking our talk and connecting with our customers in ways that are in alignment with our values. The Oyl + Water team is constantly focused on maintaining our own unique voice and identity through strategy, design and content that’s focused on our ‘why’, all the while making sure that we never blend in.
Jeannie Jarnot
Co-Founder, Beauty Heroes
Beauty Heroes
Brand Strategy / Content Strategy / Design / Copywriting
Our partnership with Beauty Heroes is one of our most enduring. We have helped Beauty Heroes with brand strategy, brand identity, campaign creation, copywriting, and their industry-changing Blue Beauty initiative.
Oyl + Water’s mindful marketing approach keeps Beauty Heroes walking our talk and connecting with our customers in ways that are in alignment with our values. The Oyl + Water team is constantly focused on maintaining our own unique voice and identity through strategy, design and content that’s focused on our ‘why’, all the while making sure that we never blend in.
Jeannie Jarnot
Founder, Beauty Heroes
Beauty Heroes
Brand Strategy / Content Strategy / Design / Copywriting
Our partnership with Beauty Heroes is one of our most enduring. We have helped Beauty Heroes with brand strategy, brand identity, campaign creation, copywriting, and their industry-changing Blue Beauty initiative.
Rachel and her team offer a unique talent to draw out the very best of a brand. We were astounded by their intuitive nature and were awestruck by the simple elevation of all that they delivered. They were instrumental in setting up our brand’s voice, look and feel for our next level of growth. And they are a joy to work with.
Joanne Starkman
Co-Founder, Innersense Organic Beauty
Innersense
Brand Strategy / Brand Identity
Inspired by the brand's name, the founder story, and the inspired way Joanne Starkman talks about hair, we coined the term Hair Ceremonies, and designed this award-winning brand's star-studded logo.
Rachel and her team offer a unique talent to draw out the very best of a brand. We were astounded by their intuitive nature and were awestruck by the simple elevation of all that they delivered. They were instrumental in setting up our brand’s voice, look and feel for our next level of growth. And they are a joy to work with.
Joanne Starkman
Founder, Innersense Organic Beauty
Innersense
Brand Strategy / Brand Identity
Inspired by the brand's name, the founder story, and the inspired way Joanne Starkman talks about hair, we coined the term Hair Ceremonies, and designed this award-winning brand's star-studded logo.
Rachel shared with me that our new logo came to her in a dream, and when I saw it I knew it was absolutely perfect for our brand! Talk about client dedication! After spending over 2 years working with different designers on a rebrand and new look, it just never seemed to feel quite right. But after giving Oyl + Water a try at our new look, we felt they ‘got us’ on their very first attempt. Our packaging now fully embodies who our brand is in this moment, and we have Oyl + Water to thank for that!
Laurel Shaffer
Founder, Laurel Skin
Laurel Skin
Brand Identity / Packaging Design
This pioneering brand was due for a brand refresh. We started with a reinterpretation of their original heart logo, evolving into a heart-shaped leaf. We ended with a new color palette, packaging and beautiful collateral to re-introduce Laurel to the world.
Rachel shared with me that our new logo came to her in a dream, and when I saw it I knew it was absolutely perfect for our brand! Talk about client dedication! After spending over 2 years working with different designers on a rebrand and new look, it just never seemed to feel quite right. But after giving Oyl + Water a try at our new look, we felt they ‘got us’ on their very first attempt. Our packaging now fully embodies who our brand is in this moment, and we have Oyl + Water to thank for that!
Laurel Shaffer
Founder, Laurel Skin
Laurel Skin
Brand Identity / Packaging Design
This pioneering brand was due for a brand refresh. We started with a reinterpretation of their original heart logo, evolving into a heart-shaped leaf. We ended with a new color palette, packaging and beautiful collateral to re-introduce Laurel to the world.
Rachel and the Oyl + Water team are a dream to work with. They take the worry out of any project and infuse it with lots of care and positivity and professionalism. Rachel delivered a fresh perspective when describing our brand. And she always delivered assets before the due date. I will definitely continue to work with Rachel and her team, and I recommend them to anyone looking for a brand refresh or help communicating what makes their products unique.
Alexis Rose
Founder, LILFOX
LILFOX
Content Strategy / Copywriting
From a website refresh to new product launch packaging copy, Oyl + Water worked to make the words as evocative and sensorial as the products themselves.
Rachel and the Oyl + Water team are a dream to work with. They take the worry out of any project and infuse it with lots of care and positivity and professionalism. Rachel delivered a fresh perspective when describing our brand. And she always delivered assets before the due date. I will definitely continue to work with Rachel and her team, and I recommend them to anyone looking for a brand refresh or help communicating what makes their products unique.
Alexis Rose
Founder, LILFOX
LILFOX
Content Strategy / Copywriting
From a website refresh to new product launch packaging copy, Oyl + Water worked to make the words as evocative and sensorial as the products themselves.
The Oyl+Water team was instrumental in helping us reposition our brand for our key market. Their brand positioning review inspired the new direction for design, branding, and copy which helped us to relaunch the brand in 2019. In addition, they created our annual marketing plan which was thoughtfully prepared and incredibly detailed. Without Oyl+Water’s positioning, design and marketing help we would not be the successful brand we are today and I am constantly recommending others to them.
Jene Roestorf
Founder, Luxe Botanics
Luxe Botanics
Brand Strategy / Content Strategy
We gave this award-winning clean clinical brand a positioning upgrade and crafted their annual Campaign Strategy, including their philanthropic "Give Up For Good" holiday campaign.
The Oyl+Water team was instrumental in helping us reposition our brand for our key market. Their brand positioning review inspired the new direction for design, branding, and copy which helped us to relaunch the brand in 2019. In addition, they created our annual marketing plan which was thoughtfully prepared and incredibly detailed. Without Oyl+Water’s positioning, design and marketing help we would not be the successful brand we are today and I am constantly recommending others to them.
Jene Roestorf
Luxe Botanics
Luxe Botanics
Brand Strategy / Content Strategy
We gave this award-winning clean clinical brand a positioning upgrade and crafted their annual Campaign Strategy, including their philanthropic "Give Up For Good" holiday campaign.
I loved every bit of the creative process! You guys nailed my vision. Thank you!
Tami Blake
Founder, Free + True
Free + True
Complete Brand Development
Serial entrepreneur Tami Blake approached Oyl + Water to support with initial Brand Strategy. Within 18 months, we developed their brand identity, packaging, website and social strategy.
I loved every bit of the creative process! You guys nailed my vision. Thank you!
Tami Blake
Founder, Free + True
Free + True
Complete Brand Development
Serial entrepreneur Tami Blake approached Oyl + Water to support with initial Brand Strategy. Within 18 months, we developed their brand identity, packaging, website and social strategy.
Oyl + Water honed in and helped me understand my brand and marketability even more. They were so thoughtful, thorough and extremely creative. It was truly a joy to work with them and have them on my team.
Emma Heming Willis
Founder, Cocobaba
Cocobaba
Brand Strategy / Go To Market Strategy
We worked with celebrity and lifestyle influencer Emma Heming Willis to prepare her native German brand for a US launch, providing her with updated positioning, copywriting and a full scale go to market strategy for DTC and speciality retail.
Oyl + Water honed in and helped me understand my brand and marketability even more. They were so thoughtful, thorough and extremely creative. It was truly a joy to work with them and have them on my team.
Emma Heming Willis
Founder, Cocobaba
Cocobaba
Brand Strategy / Go To Market Strategy
We worked with celebrity and lifestyle influencer Emma Heming Willis to prepare her native German brand for a US launch, providing her with updated positioning, copywriting and a full scale go to market strategy for DTC and speciality retail.
Rachel really excels with brand DNA. She is an exceptional wordsmith who is often the shot of inspiration that a founder needs to bring their vision full circle. Rachel is intentional, thoughtful and magical with her vision and ability to perfectly articulate a brand’s story. She is an original thinker. Having worked with Rachel on a few brands in my collective, I have witnessed the unique process that she and her team at Oyl+Water use to dig deep into the soul of the brand and the founder’s story, perfectly uncovering the true genius of the brand.
Kelly St. John
Founder, KSJ Collective
KSJ Collective
Content Strategy / Copywriting
KSJ Collective is the leading strategic growth consultancy for the beauty industry. A trusted colleague and strategic partner, Kelly hired Oyl + Water to support with positioning and copywriting for her rebranded website.
Rachel really excels with brand DNA. She is an exceptional wordsmith who is often the shot of inspiration that a founder needs to bring their vision full circle. Rachel is intentional, thoughtful and magical with her vision and ability to perfectly articulate a brand’s story. She is an original thinker. Having worked with Rachel on a few brands in my collective, I have witnessed the unique process that she and her team at Oyl+Water use to dig deep into the soul of the brand and the founder’s story, perfectly uncovering the true genius of the brand.
Kelly St. John
Founder, KSJ Collective
KSJ Collective
Content Strategy / Copywriting
KSJ Collective is the leading strategic growth consultancy for the beauty industry. A trusted colleague and strategic partner, Kelly hired Oyl + Water to support with positioning and copywriting for her rebranded website.