Never Blend In

Oyl + Water’s mindful marketing approach keeps Beauty Heroes walking our talk and connecting with our customers in ways that are in alignment with our values. The Oyl + Water team is constantly focused on maintaining our own unique voice and identity through strategy, design and content that’s focused on our ‘why’, all the while making sure that we never blend in.

Rachel shared with me that our new logo came to her in a dream, and when I saw it I knew it was absolutely perfect for our brand! Talk about client dedication! After spending over 2 years working with different designers on a rebrand and new look, it just never seemed to feel quite right. But after giving Oyl + Water a try at our new look, we felt they 'got us' on their very first attempt. Our packaging now fully embodies who our brand is in this moment, and we have Oyl + Water to thank for that!

I spoke to several marketing agencies regarding a strategy plan and NONE of them approached my brand like Oyl+Water. Within 5 minutes of speaking with Rachel, I knew she was the person for us. She discussed what she saw as the meaning behind the brand, the colors we chose, our name and how that could be built upon. She spoke about the product itself, the customers and why this brand should be in their hands. The whole Oyl+Water team had taken the time to learn about the brand and how it is unique. Because of this, they have hit it out of the park every time there is a presentation. Our brand message has become so much clearer and more powerful with them at the helm. Our website redesign turned out even better than I had hoped and our press book, brochure and literature has me over the moon. As a sole partner in my business, to have them on board has taken a HUGE weight off my shoulders and I am not kidding when I say I literally cry with delight each time we meet.

I loved every bit of the creative process. You nailed my vision! Thank you!