Building Better
Beauty Brands
Oyl + Water provides brand development and marketing services for clean, ethical and socially responsible beauty, wellness, and lifestyle brands.
Our process begins with your WHY. Together, we crystalize who you are, what you stand for, who you’re speaking to and what you’re saying. We identify your greatest opportunity for differentiation and market penetration. We position your brand for disruption, then we help you grow.
We don’t just build beauty brands. We build brands that make the world more beautiful.
Never Blend In
From new brand development through go-to-market and beyond, Oyl + Water crafts strategies, develops MARCOM plans and creates content to ensure your brand never blends in.
Rachel is a one-of-a-kind and she’s contributed to our growth in many ways. But one thing that truly sets her apart is her ability to turn a brand vision into highly differentiating yet relevant activations. As founders, we tend to sometimes disconnect from market realities, but Rachel not only delivers on-point 360 strategies, she elevates the brand vision to create a long-lasting advantage. She is a true asset.
Kevin Maximilien Le Roux
Co-Founder, 27 ROSIERS
27 ROSIERS
Brand Strategy / Content Strategy / Campaign Development
We supported 27 ROSIERS with a Brand Strategy to help them zero in on their target market, positioning, and brand personality, voice and tone. We then developed an omni-channel Content Strategy to support the rollout of this new positioning. Finally, we developed the names and Go To Market campaign for Extra/Ordinaire, a collaboration between 27 ROSIERS and Miss Fame.
Rachel is a one-of-a-kind and she’s contributed to our growth in many ways. But one thing that truly sets her apart is her ability to turn a brand vision into highly differentiating yet relevant activations. As founders, we tend to sometimes disconnect from market realities, but Rachel not only delivers on-point 360 strategies, she elevates the brand vision to create a long-lasting advantage. She is a true asset.
Kevin Maximilien Le Roux
Co-Founder, 27 ROSIERS
27 ROSIERS
Brand Strategy / Content Strategy / Campaign Development
We supported 27 ROSIERS with a Brand Strategy to help them zero in on their target market, positioninging, and brand personality, voice and tone. We then developed an omni-channel Content Strategy to support the rollout of this new positioning. Finally, we developed the names and Go To Market campaign for Extra/Ordinaire, a collaboration between 27 ROSIERS and Miss Fame.
Oyl + Water’s mindful marketing approach keeps Beauty Heroes walking our talk and connecting with our customers in ways that are in alignment with our values. The Oyl + Water team is constantly focused on maintaining our own unique voice and identity through strategy, design and content that’s focused on our ‘why’, all the while making sure that we never blend in.
Jeannie Jarnot
Founder, Beauty Heroes
Beauty Heroes
Brand Strategy / Content Strategy / Copywriting
Our partnership with Beauty Heroes is one of our most enduring. We have helped Beauty Heroes with brand strategy, brand identity, campaign creation, copywriting, and their industry-changing Blue Beauty initiative.
Oyl + Water’s mindful marketing approach keeps Beauty Heroes walking our talk and connecting with our customers in ways that are in alignment with our values. The Oyl + Water team is constantly focused on maintaining our own unique voice and identity through strategy, design and content that’s focused on our ‘why’, all the while making sure that we never blend in.
Jeannie Jarnot
Founder, Beauty Heroes
Beauty Heroes
Brand Strategy / Content Strategy / Copywriting
Our partnership with Beauty Heroes is one of our most enduring. We have helped Beauty Heroes with brand strategy, brand identity, campaign creation, copywriting, and their industry-changing Blue Beauty initiative.
From the first conversation I had with Rachel, she’s known exactly what I’m looking for. It’s like she’s reading my mind! Rachel helped me tell my story and bring Plantkos to life in a way I never imagined. Her creativity and the unique ability to not only find our point of differentiation but also articulate it a very succinct and beautiful manner is magnificent. Her work ethic and timeliness in delivering projects is commendable. Plus her network in the beauty industry is invaluable, which is extremely helpful for a new brand in launch phase. I highly recommend working with Rachel.
Sejal Patel
Founder, Plantkos®
Plantkos
Brand Development / Go To Market Strategy
We worked with Sejal to develop the Plantkos brand. From positioning to brand identity and packaging design, we developed a full scale go to market strategy for DTC, connecting her to the right agencies and retail consultants to ensure a successful omni-channel launch. Plantkos was awarded a 2022 Beauty Independent Beacon Award for Best Brand Launch.
From the first conversation I had with Rachel, she’s known exactly what I’m looking for. It’s like she’s reading my mind! Rachel helped me tell my story and bring Plantkos to life in a way I never imagined. Her creativity and the unique ability to not only find our point of differentiation but also articulate it a very succinct and beautiful manner is magnificent. Her work ethic and timeliness in delivering projects is commendable. Plus her network in the beauty industry is invaluable, which is extremely helpful for a new brand in launch phase. I highly recommend working with Rachel.
Sejal Patel
Founder, Plantkos®
Plantkos
Brand Development / Go To Market Strategy
We worked with Sejal to develop the Plantkos brand. From positioning to brand identity and packaging design, we developed a full scale go to market strategy for DTC, connecting her to the right agencies and retail consultants to ensure a successful omni-channel launch. Plantkos was awarded a 2022 Beauty Independent Beacon Award for Best Brand Launch.
Rachel and her team offer a unique talent to draw out the very best of a brand. We were astounded by their intuitive nature and were awestruck by the simple elevation of all that they delivered. They were instrumental in setting up our brand’s voice, look and feel for our next level of growth. And they are a joy to work with.
Joanne Starkman
Co-Founder, Innersense Organic Beauty
Innersense
Brand Strategy / Brand Identity / Content Strategy
Inspired by the brand's uncompromising commitment to clean, the founders journey, and the unique approach to hair care, we designed the brand's award-winning star-studded logo, reimagined the content strategy, developed an annual campaign strategy, and coined the term Hair Ceremonies.
Rachel and her team offer a unique talent to draw out the very best of a brand. We were astounded by their intuitive nature and were awestruck by the simple elevation of all that they delivered. They were instrumental in setting up our brand’s voice, look and feel for our next level of growth. And they are a joy to work with.
Joanne Starkman
Co-Founder, Innersense Organic Beauty
Innersense
Brand Strategy / Brand Identity / Brand Identity
Inspired by the brand's uncompromising commitment to clean, the founders journey, and the unique approach to hair care, we designed the brand's award-winning star-studded logo, reimagined the content strategy, developed an annual campaign strategy, and coined the term Hair Ceremonies.
Rachel shared with me that our new logo came to her in a dream, and when I saw it I knew it was absolutely perfect for our brand! Talk about client dedication! After spending over 2 years working with different designers on a rebrand and new look, it just never seemed to feel quite right. But after giving Oyl + Water a try at our new look, we felt they ‘got us’ on their very first attempt. Our packaging now fully embodies who our brand is in this moment, and we have Oyl + Water to thank for that!
Laurel Shaffer
Founder, Laurel Skin
Laurel Skin
Brand Identity / Packaging Design
This pioneering brand was due for a brand refresh. We started with a reinterpretation of their original heart logo, evolving into a heart-shaped leaf. We ended with a new color palette, packaging and beautiful collateral to re-introduce Laurel to the world.
Rachel shared with me that our new logo came to her in a dream, and when I saw it I knew it was absolutely perfect for our brand! Talk about client dedication! After spending over 2 years working with different designers on a rebrand and new look, it just never seemed to feel quite right. But after giving Oyl + Water a try at our new look, we felt they ‘got us’ on their very first attempt. Our packaging now fully embodies who our brand is in this moment, and we have Oyl + Water to thank for that!
Laurel Shaffer
Founder, Laurel Skin
Laurel Skin
Brand Identity / Packaging Design
This pioneering brand was due for a brand refresh. We started with a reinterpretation of their original heart logo, evolving into a heart-shaped leaf. We ended with a new color palette, packaging and beautiful collateral to re-introduce Laurel to the world.
Rachel and the Oyl + Water team are a dream to work with. They take the worry out of any project and infuse it with lots of care and positivity and professionalism. Rachel delivered a fresh perspective when describing our brand. And she always delivered assets before the due date. I will definitely continue to work with Rachel and her team, and I recommend them to anyone looking for a brand refresh or help communicating what makes their products unique.
Alexis Rose
Founder, LILFOX
LILFOX
Content Strategy / Copywriting
From a website refresh to new product launch packaging copy, Oyl + Water worked to make the words as evocative and sensorial as the products themselves.
Rachel and the Oyl + Water team are a dream to work with. They take the worry out of any project and infuse it with lots of care and positivity and professionalism. Rachel delivered a fresh perspective when describing our brand. And she always delivered assets before the due date. I will definitely continue to work with Rachel and her team, and I recommend them to anyone looking for a brand refresh or help communicating what makes their products unique.
Alexis Rose
Founder, LILFOX
LILFOX
Content Strategy / Copywriting
From a website refresh to new product launch packaging copy, Oyl + Water worked to make the words as evocative and sensorial as the products themselves.
The Oyl+Water team was instrumental in helping us reposition our brand for our key market. Their brand positioning review inspired the new direction for design, branding, and copy which helped us to relaunch the brand in 2019. In addition, they created our annual marketing plan which was thoughtfully prepared and incredibly detailed. Without Oyl+Water’s positioning, design and marketing help we would not be the successful brand we are today and I am constantly recommending others to them.
Jene Roestorf
Founder, Luxe Botanics
Luxe Botanics
Brand Strategy / Content Strategy
We gave this award-winning clean clinical brand a positioning upgrade and crafted their annual Campaign Strategy, including their philanthropic "Give Up For Good" holiday campaign.
The Oyl+Water team was instrumental in helping us reposition our brand for our key market. Their brand positioning review inspired the new direction for design, branding, and copy which helped us to relaunch the brand in 2019. In addition, they created our annual marketing plan which was thoughtfully prepared and incredibly detailed. Without Oyl+Water’s positioning, design and marketing help we would not be the successful brand we are today and I am constantly recommending others to them.
Jene Roestorf
Luxe Botanics
Luxe Botanics
Brand Strategy / Content Strategy
We gave this award-winning clean clinical brand a positioning upgrade and crafted their annual Campaign Strategy, including their philanthropic "Give Up For Good" holiday campaign.
Rachel really excels with brand DNA. She is an exceptional wordsmith who is often the shot of inspiration that a founder needs to bring their vision full circle. Rachel is intentional, thoughtful and magical with her vision and ability to perfectly articulate a brand’s story. She is an original thinker. Having worked with Rachel on a few brands in my collective, I have witnessed the unique process that she and her team at Oyl+Water use to dig deep into the soul of the brand and the founder’s story, perfectly uncovering the true genius of the brand.
Kelly St. John
Founder, KSJ Collective
KSJ Collective
Content Strategy / Copywriting
KSJ Collective is the leading strategic growth consultancy for the beauty industry. A trusted colleague and strategic partner, Kelly hired Oyl + Water to support with positioning and copywriting for her rebranded website.
Rachel really excels with brand DNA. She is an exceptional wordsmith who is often the shot of inspiration that a founder needs to bring their vision full circle. Rachel is intentional, thoughtful and magical with her vision and ability to perfectly articulate a brand’s story. She is an original thinker. Having worked with Rachel on a few brands in my collective, I have witnessed the unique process that she and her team at Oyl+Water use to dig deep into the soul of the brand and the founder’s story, perfectly uncovering the true genius of the brand.
Kelly St. John
Founder, KSJ Collective
KSJ Collective
Content Strategy / Copywriting
KSJ Collective is the leading strategic growth consultancy for the beauty industry. A trusted colleague and strategic partner, Kelly hired Oyl + Water to support with positioning and copywriting for her rebranded website.
I loved every bit of the creative process! You guys nailed my vision. Thank you!
Tami Blake
Founder, Free + True
Free + True
Complete Brand Development
Serial entrepreneur Tami Blake approached Oyl + Water to support with initial Brand Strategy. Within 18 months, we developed their brand identity, packaging, website and social strategy.
I loved every bit of the creative process! You guys nailed my vision. Thank you!
Tami Blake
Founder, Free + True
Free + True
Complete Brand Development
Serial entrepreneur Tami Blake approached Oyl + Water to support with initial Brand Strategy. Within 18 months, we developed their brand identity, packaging, website and social strategy.