Oyl + Water’s mindful marketing approach keeps Beauty Heroes walking our talk and connecting with our customers in ways that are in alignment with our values. The Oyl + Water team is constantly focused on maintaining our own unique voice and identity through strategy, design and content that’s focused on our ‘why’, all the while making sure that we never blend in.

Jeannie Jarnot, Beauty Heroes

Rachel and her team offer a unique talent to draw out the very best of a brand. We were astounded by their intuitive nature and were awestruck by the simple elevation of all that they delivered. They were instrumental in setting up our brand's voice, look and feel for our next level of growth. And they are a joy to work with. 

Joanne Starkman, Innersense Organic Beauty

Rachel shared with me that our new logo came to her in a dream, and when I saw it I knew it was absolutely perfect for our brand! Talk about client dedication! After spending over 2 years working with different designers on a rebrand and new look, it just never seemed to feel quite right. But after giving Oyl + Water a try at our new look, we felt they 'got us' on their very first attempt. Our packaging now fully embodies who our brand is in this moment, and we have Oyl + Water to thank for that!

Laurel Shaffer, Laurel Skin

Oyl + Water honed in and helped me understand my brand and marketability even more. They were so thoughtful, thorough and extremely creative. It was truly a joy to work with them and have them on my team.

Emma Heming Willis, CocoBaba

Rachel helped me refine and set apart my brand’s positioning in a crowded beauty market. She dug deep in getting to know my brand through her archaeological approach and displayed a special talent in processing and bridging information to something deeper and bigger and connecting the dots. She’s not only insightful but she’s also a gifted storyteller who helped craft our messaging in a meaningful way. Plus, she’s a delight to work with!

Susan Wong, HAN Skincare Cosmetics

I loved every bit of the creative process. You nailed my vision! Thank you!

Tami Blake, Free + True

The Oyl + Water team was instrumental in helping us reposition our brand for our key market. Their brand positioning review inspired the new direction for design, branding, and copy which helped us to relaunch the brand in 2019. In addition, they created our annual marketing plan which was thoughtfully prepared and incredibly detailed. Without Oyl + Water's positioning, design and marketing help we would not be the successful brand we are today and I am constantly recommending others to them.

Jene Roestorf, LUXE Botanics

Rachel and the Oyl + Water team are a dream to work with. They take the worry out of any project and infuse it with lots of care and positivity, and professionalism. Rachel delivered a fresh perspective that I had not experienced when describing our brand. Also she always delivered assets before the date needed. I will definitely continue to work with Rachel and her team and recommend her to anyone looking for a refresh of their brand or help in communicating what makes their products unique!

Alexis Rose, LILFOX

We have worked with Oyl + Water on several branding projects and are always very happy with the results.  We've become used to Rachel's team overdelivering.  We are especially happy with the re-packaging initiative. Rachel's team presented several artistic directions, all phenomenal...it was difficult to choose one.  Working with them to go from concept to production was seamless, easy and error free. We highly recommend Rachel and her team.

Maya Crothers, Circcell

Rachel really excels with brand DNA. She is an exceptional wordsmith who is often the shot of inspiration that a founder needs to bring their vision full circle. Rachel is intentional, thoughtful and magical with her vision and ability to perfectly articulate a brand’s story.  She is an original thinker. Having worked with Rachel on a few brands in my collective, I have witnessed the unique process that she and her team at Oyl+Water use to dig deep into the soul of the brand and the founder’s story, perfectly uncovering the true genius of the brand.   

Kelly St. John, KSJ Collective

We worked with Rachel and her team on a few projects including updating and refining the copy for our website. Before we started the very first project, she took time to talk with both Founders to really understand our “why” and the brand DNA and authenticity of MŪN, which she translated into all of the work we did together. I’m especially impressed by Rachel's talent for copywriting. She came up with fun and witty new hashtags for us, which were truly unique and spot-on for the brand. She is personal and dedicated to her craft, and she delivers.

Munemi Imai, MŪN Skin Care

I spoke to several marketing agencies regarding a strategy plan and NONE of them approached my brand like Oyl+Water. Within 5 minutes of speaking with Rachel, I knew she was the person for us. She discussed what she saw as the meaning behind the brand, the colors we chose, our name and how that could be built upon. She spoke about the product itself, the customers and why this brand should be in their hands. The whole Oyl+Water team had taken the time to learn about the brand and how it is unique. Because of this, they have hit it out of the park every time there is a presentation. Our brand message has become so much clearer and more powerful with them at the helm. Our website redesign turned out even better than I had hoped and our press book, brochure and literature has me over the moon. As a sole partner in my business, to have them on board has taken a HUGE weight off my shoulders and I am not kidding when I say I literally cry with delight each time we meet.

Cynthia Besteman, Violets Are Blue