About Oyl + Water

Oyl + Water design

Your Brand Development & Marketing Concierge


Meet Rachel Mattox

A branding and marketing expert with deep expertise in brand development, strategy and storytelling within the beauty industry.

Beauty Brand Developer & Strategist

Rachel Roberts Mattox is the strategist and storyteller behind many of indie beauty‚Äôs most respected brands, as well as many pre-market brands currently in development. 

With 20+ years experience in marketing and brand development, Rachel has honed her ability to articulate the essence of a brand, pinpoint its unique positioning, and craft strategies that insulate it from its competition.

She has successfully help develop and launch 17 brands and has crafted strategies for emerging and established companies within the beauty industry. With her network of vetted designers, developers, agencies, consultants and specialists, Rachel curates the right team for each project and works collaboratively to ensure a flawless execution.