About Oyl + Water

Our dedicated beauty brand development team builds ethical, sustainable, luxury beauty and wellness brands. Our talented strategists, content creators, designers and project managers work to ensure your brand never blends in.

Rachel Roberts Mattox

CEO

Rachel Roberts Mattox is the brand strategist behind many of indie beauty’s most respected brands, as well as many pre-market brands currently in development. A strategist, writer, and brand builder, Rachel has an intuitive ability to articulate the essence of a brand, pinpoint its unique positioning, and craft strategies rooted in purpose that insulate it from its competition.