Skincare, Wellness and Beauty Marketing Services

Oyl + Water design

Beauty Brand Development and Marketing Services


Our Expertise

Oyl + Water doesn’t just build beauty brands. We build brands that make the world more beautiful.

Brand Strategy

Your strategy begins and ends with your WHY, and we help you find it. Using our 10-point methodology, we uncover your brand’s greatest potential for differentiation and market penetration. We are industry experts at brand development, brand positioning, trend analysis and market research.

Brand Identity

We build brands from the ground up to attract, inform, engage and inspire. Your Brand Identity is much more than pretty fonts and a cool logo. We infuse your vision, purpose and values into every visual aspect of your brand so that your audience knows who you are and what you’re about just by looking at you. We will develop your logo, typography, color palette, design system elements, and brand guidelines.

Art Direction

If Brand Identity is your face, Art Direction is your expression. We visually articulate your brand’s personality to evoke an emotional reaction in your target audience. We define your brand’s style, mood and vibe, photographic style and video direction.

Packaging Design

On shelf and in shelfies, your brand must stand apart while standing for something. Our designers are committed to low impact footprint, high impact design. We work with the most progressive suppliers to create sustainable primary and secondary packaging to ensure a powerful first impression, online and IRL. We will design and produce your primary packaging, secondary packaging and unboxing experience.

Content Strategy + Creation

The secret to great content? Essentialism. We’ve crafted copy for hundreds of beauty, wellness and lifestyle brands. We know what sells. Our storytellers distill your brand message across every consumer touchpoint in the simplest way to make the biggest impact. Our expertise includes content strategy and planning, brand and product naming, product copy, packaging and website copy, campaign copy, email marketing, sales and training collateral, investor pitch decks, and more.

Go To Market Strategy

We help bring new brands and new ideas to market with just the right mix of strategy and creativity. All they will see is your mastery. Our process includes a comprehensive competitive analysis, consumer persona and insights, market positioning, pricing strategy, distribution, development of your launch campaign and your strategic rollout plan.

Schedule a discovery call

Want to tell us about your visionary idea, and hear more about our process? Schedule a 15 minute Discovery Call with our team!