Rachel listened attentively and provided a step-by-step roadmap for how we could get to where we wanted to go. After much consideration, we bit the bullet and moved forward with everything she proposed. I am here to tell you it was worth every penny. She was able to wrap our brand with so much love and care, execute our vision with such diligence, demonstrate an ability to pivot, and in the end, she overdelivered. Our vision was executed above and beyond what I was hoping for. Today, Viktor Michael has a distinct voice, strong positioning, and a phenomenal alliance with strategic partners. I would trust Rachel's opinion in a heartbeat, and I strongly recommend her services to all start-up businesses. The beauty industry is a highly competitive and crowded space. Navigating it with Rachel has been absolutely incredible!

Nadya Kozlova
Co-Founder, Viktor Michael

Rachel is a stunning colleague and partner. As a dedicated solo-preneur and an outsider to the beauty industry, I really had no clue about how to successfully launch a beauty brand, but with Rachel, this was the easy part! With an extensive knowledge base and a refreshingly unique, customer-centric approach, Rachel possesses an unparalleled ability to refine our brand's secret sauce. UZIMA is eternally grateful for her unwavering support in realizing our vision and her steadfast conviction in our brand's purpose. Collaborating with Rachel is not just a recommendation, but an absolute necessity for anyone seeking a truly remarkable product, an extraordinary launch, and an unforgettable story.

Leona Dondi
Founder, UZIMA

Rachel is a one-of-a-kind and she’s contributed to our growth in many ways. But one thing that truly sets her apart is her ability to turn a brand vision into highly differentiating yet relevant activations. As founders, we tend to sometimes disconnect from market realities, but Rachel not only delivers on-point 360 strategies, she elevates the brand vision to create a long-lasting advantage. She is a true asset.

Kevin Maximilien Le Roux
Co-Founder, 27 ROSIERS

Rachel’s approach keeps Beauty Heroes walking our talk and connecting with our customers in ways that are in alignment with our values. She is constantly focused on maintaining our own unique voice and identity through strategy, design and content that’s focused on our ‘why’, all the while making sure that we never blend in.

Jeannie Jarnot
Founder, Beauty Heroes

 From the first conversation I had with Rachel, she’s known exactly what I’m looking for. It’s like she’s reading my mind! Rachel helped me tell my story and bring Plantkos to life in a way I never imagined. Her creativity and the unique ability to not only find our point of differentiation but also articulate it a very succinct and beautiful manner is magnificent. Her work ethic and timeliness in delivering projects is commendable. Plus her network in the beauty industry is invaluable, which is extremely helpful for a new brand in launch phase. I highly recommend working with Rachel.

Sejal Patel
Founder, Plantkos®

Rachel and her team offer a unique talent to draw out the very best of a brand. We were astounded by their intuitive nature and were awestruck by the simple elevation of all that they delivered. They were instrumental in setting up our brand’s voice, look and feel for our next level of growth. And they are a joy to work with.

Joanne Starkman
Co-Founder, Innersense Organic Beauty

Rachel shared with me that our new logo came to her in a dream, and when I saw it I knew it was absolutely perfect for our brand! Talk about client dedication! After spending over 2 years working with different designers on a rebrand and new look, it just never seemed to feel quite right. But after giving Oyl + Water a try at our new look, we felt they ‘got us’ on their very first attempt. Our packaging now fully embodies who our brand is in this moment, and we have Oyl + Water to thank for that!

Laurel Shaffer
Founder, Laurel Skin

Rachel is a dream to work with. She takes the worry out of any project and infuses it with lots of care and positivity and professionalism. Rachel delivered a fresh perspective when describing our brand. I will definitely continue to work with Rachel, and I recommend her to anyone looking for a brand refresh or help communicating what makes their products unique.

Alexis Rose
Founder, LILFOX

Rachel was instrumental in helping us reposition our brand for our key market. Her brand positioning review inspired the new direction for design, branding, and copy which helped us to relaunch the brand. In addition, she created our annual marketing plan which was thoughtfully prepared and incredibly detailed. Without Rachel’s positioning, design and marketing help we would not be the successful brand we are today and I am constantly recommending her to others.

Jene Roestorf
Founder, Luxe Botanics

Rachel really excels with brand DNA. She is an exceptional wordsmith who is often the shot of inspiration that a founder needs to bring their vision full circle. Rachel is intentional, thoughtful and magical with her vision and ability to perfectly articulate a brand’s story. She is an original thinker. Having worked with Rachel on a few brands in my collective, I have witnessed the unique process that she uses to dig deep into the soul of the brand and the founder’s story, perfectly uncovering the true genius of the brand.

Kelly St. John
Founder, KSJ Collective

I loved every bit of the creative process! You guys nailed my vision. Thank you!

Tami Blake
Founder, Free + True